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Netflix is reaching out to all the “families” butting up against its current two-simultaneous-streams limit with a plan that shows the streaming service understands how viewers actually want to use it. It knows we want to share, and that in fact sharing can be good for Netflix too.
In today’s first-quarter earnings letter (.pdf), Netflix announced a $12-a-month plan that doubles the current limit of two simultaneous video streams to four simultaneous feeds plan. Netflix says that the plan best serves large families that have butted up against the two simultaneous-stream limit. It also says that it expects less than one-percent of members to take advantage of the plan.
“The core focus is on the immediate family. We don’t think there’s much going on with sharing password with a marginal acquaintance,” said David Wells, Netflix CFO during the earnings call.
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Netflix is reaching out to all the “families” butting up against its current two-simultaneous-streams limit with a plan that shows the streaming service understands how viewers actually want to use it. It knows we want to share, and that in fact sharing can be good for Netflix too.
In today’s first-quarter earnings letter (.pdf), Netflix announced a $12-a-month plan that doubles the current limit of two simultaneous video streams to four simultaneous feeds plan. Netflix says that the plan best serves large families that have butted up against the two simultaneous-stream limit. It also says that it expects less than one-percent of members to take advantage of the plan.
“The core focus is on the immediate family. We don’t think there’s much going on with sharing password with a marginal acquaintance,” said David Wells, Netflix CFO during the earnings call.
[MORE]
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